Top 5 Fashion Games in Africa Q1 2022 Performance

The first quarter of 2022 showcased diverse performance trends for the top 5 fashion games on a unified platform in Africa. Here's a closer look at the weekly downloads, revenue, and active user trends for each app.

Hair Challenge from Rollic Games experienced fluctuating weekly downloads, peaking at around 194K in late January. The app also saw weekly active users oscillate between 490K and 601K. Weekly revenue, however, remained modest, reaching a high of approximately $29 in the week of January 31.

Fashion Show: Dress Up Games by Ngoc Pham Thi had a notable increase in downloads towards the end of the quarter, reaching nearly 192K in the last week of March. Weekly active users also saw a significant rise, peaking at around 730K. Revenue figures showed an upward trend, with the highest weekly revenue of about $123 in early February and late March.

Lion Studios' Doll Designer had a consistent download rate, with minor fluctuations, peaking at around 82K in the first week of January. Active users ranged from 152K to 205K throughout the quarter. Revenue remained minimal, with a small peak of around $20 in the week of March 21.

Project Makeover from Magic Tavern, Inc. saw a decline in weekly downloads, dropping from approximately 69K in early January to about 30K by the end of March. Active users also followed a downward trend, decreasing from 374K to around 286K. Despite the decline in user engagement, the app maintained a relatively steady weekly revenue, fluctuating between $13K and $19K.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited had a decrease in downloads throughout the quarter, starting at around 76K in early January and ending at about 27K by late March. Weekly active users showed a similar trend, decreasing from 164K to approximately 120K. Revenue was highest in late January, peaking at around $403, but gradually decreased over the quarter.

These insights were provided by Sensor Tower, offering a comprehensive look into the performance of fashion games in Africa. For more detailed analytics and trends, visit Sensor Tower's platform.